---
title: [V1] Amplify conversation follow up automation
description: Automate lead follow-ups with MyStudio Amplify to boost engagement, convert trials, and grow memberships and event sign-ups effortlessly.
---
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# \[V1\] Amplify conversation follow up automation
## Amplify follow up automation keep leads engaged without manual effort. Increase conversions and never miss an opportunity to grow your business.
###### *Updated: September 9, 2025*
### Table of contents
- [Permissions and accessibility](https://help.mystudio.io/amplify-conversation-follow-up-automation#permissions)
- [What is Amplify?](https://help.mystudio.io/amplify-conversation-follow-up-automation#what-is-amplify)
- [How do I set up Amplify?](https://help.mystudio.io/amplify-conversation-follow-up-automation#set-up-amplify)
- [Why automations for Amplify?](https://help.mystudio.io/amplify-conversation-follow-up-automation#why-automations)
- [Where do I find Amplify’s automations?](https://help.mystudio.io/amplify-conversation-follow-up-automation#where-automations)
- [How do I set up Amplify automations?](https://help.mystudio.io/amplify-conversation-follow-up-automation#setup-automations)
- [Trial conversation follow up setup](https://help.mystudio.io/amplify-conversation-follow-up-automation#trial-automation)
- [Membership conversation follow up setup](https://help.mystudio.io/amplify-conversation-follow-up-automation#membership-automation)
- [Event conversation follow up setup](https://help.mystudio.io/amplify-conversation-follow-up-automation#event-automation)
- [Frequently asked questions (FAQs)](https://help.mystudio.io/amplify-conversation-follow-up-automation#faq)
- [What are “Send Time restrictions”?](https://help.mystudio.io/amplify-conversation-follow-up-automation#send-time)
- [What happens if I don’t enable automations?](https://help.mystudio.io/amplify-conversation-follow-up-automation#dont-enable-automations)
- [What is an agent?](https://help.mystudio.io/amplify-conversation-follow-up-automation#what-is-agent)
- [What is a follow up message?](https://help.mystudio.io/amplify-conversation-follow-up-automation#what-is-followup)
- [Do I need to write the follow up messages myself?](https://help.mystudio.io/amplify-conversation-follow-up-automation#need-to-write-followup)
- [Can I choose how long to wait before a follow up message is sent?](https://help.mystudio.io/amplify-conversation-follow-up-automation#how-long-wait)
- [Will Amplify send follow up messages in the middle of the night?](https://help.mystudio.io/amplify-conversation-follow-up-automation#followup-middle-of-night)
- [Can I turn off this automation if I change my mind?](https://help.mystudio.io/amplify-conversation-follow-up-automation#turn-off-change-mind)
- [Can I turn on the automation later if I change my mind?](https://help.mystudio.io/amplify-conversation-follow-up-automation#turn-on-change-mind)
- [Can I test the follow up message before going live?](https://help.mystudio.io/amplify-conversation-follow-up-automation#test-follow-up)
- [What happens if a lead replies after a follow up message is sent?](https://help.mystudio.io/amplify-conversation-follow-up-automation#lead-follows-up)
- [Do I get notified when a follow up is sent?](https://help.mystudio.io/amplify-conversation-follow-up-automation#do-i-get-notified)
- [Was this article helpful?](https://help.mystudio.io/amplify-conversation-follow-up-automation#article-helpful)
---
### Permissions and accessibility
#### Staff access:
- **Admin:** Full access
- **Manager:** Full access
- **Staff:** No access
#### MyStudio plan restrictions:
- **Amplify add-on:** Not available
- **Amplify plus add-on:** Full access
[^ Back to top](https://help.mystudio.io/amplify-conversation-follow-up-automation#Table)
---
### What is Amplify?
Amplify is an AI chatbot that allows you to convert prospective leads into paying members through SMS while also saving you time and increasing customer satisfaction. Amplify agents can make sales 24/7 and even answer questions based on your knowledge bases.
[Learn more about Amplify](https://help.mystudio.io/amplifyhttps://help.mystudio.io/amplify?hsLang=en)
[^ Back to top](https://help.mystudio.io/amplify-conversation-follow-up-automation#Table)
---
### How do I set up Amplify?
To get Started with Amplify, we recommend reviewing our full setup guide. It covers everything from creating an agent to customizing responses and behavior.
[Learn more about general Amplify setup](https://help.mystudio.io/amplify?hsLang=en)
[^ Back to top](https://help.mystudio.io/amplify-conversation-follow-up-automation#Table)
---
### Why automations for Amplify?
Amplify automations are designed to help re-engage potential customers who stop responding during a conversation with Amplify. When someone doesn’t reply, follow up messages are automatically sent to prompt a response and keep the conversation moving.
The goal is to increase the chances of converting leads into paying members, without requiring manual follow up from you or your staff. Automations help ensure that no opportunity falls through the cracks.
[^ Back to top](https://help.mystudio.io/amplify-conversation-follow-up-automation#Table)
---
### Where do I find Amplify’s automations?
To find Amplify automations,
1. Login to your V1 account
2. Navigate to the Amplify section
3. On the dashboard, select the agent you want to add an automation to.
4. Inside of the selected agent, click on “Automation".
[^ Back to top](https://help.mystudio.io/amplify-conversation-follow-up-automation#Table)
---
### How do I set up Amplify automations?
1. Login to your V1 account
2. Navigate to the Amplify section
3. On the dashboard, select the agent you want to add an automation to.
4. Inside of the selected agent, click on “Automation”.
5. When prompted with “Enable Amplify follow up automation”, toggle the button to YES.
This will display two sections: “Setup” and “Guidelines for Amplify follow up.”
6. Setup:
a) Set the preferred follow up wait time after a lead stops responding.
b) Choose how many follow up attempts should be made.
**Note:** You can configure between 1 and 10 follow-up messages. However, using 2 follow-ups is generally considered optimal for maintaining engagement without overwhelming leads.
**Note:** If the lead replies at any point, the follow up count resets and starts over if they stop responding later.
c) You can also choose to enable or disable send time restrictions, which prevent follow up messages from being sent during specific hours.
Tip: Consider enabling send time restrictions outside of your studio or business hours.
7: Guidelines for Amplify follow up:
a) Review and customize sample follow up messages based on where the lead is in the conversation.
b) Edit these templates to match your studio or business’s tone and preferences.
[^ Back to top](https://help.mystudio.io/amplify-conversation-follow-up-automation#Table)
---
### Trial Conversation Follow up Setup
1. Select or create an agent made for trial(s) you would like to offer.
[Learn more about how to create](https://help.mystudio.io/amplify?hsLang=en)[an agent.](https://help.mystudio.io/amplify?hsLang=en)
2. Inside of the selected agent, click on “Automation”.
3. When prompted with “Enable Amplify follow up automation”, toggle the button to YES.
This will display two sections: “Setup” and “Guidelines for Amplify follow up.”
4. Setup:
a) Set the preferred follow up wait time after a lead stops responding.
Note: If using hours, the wait time must be between 1 hour and 23 hours.
If using days, the wait time must be between 1 day and 10 days.
Note: You can specify between 1 and 10 follow up messages, depending on how many times you’d like to reach out without the lead.
Note: If the lead replies at any point, the follow up count resents and starts over if they stop responding later.
c) You can also choose to enable or disable send time restrictions, which prevent followup messages from being sent during specific hours.
Tip: Consider enabling send time restrictions outside of your studio or business hours.
5. Guidelines for Amplify follow up:
a) Review and customize sample follow up messages based on where the lead is in the conversation and what your offerings for trials are.
b) Edit these templates to match your studio or business’s tone and preferences.
[^ Back to top](https://help.mystudio.io/amplify-conversation-follow-up-automation#Table)
---
### Membership Conversation Follow up Setup
1. Select or create an agent made for membership(s) you would like to offer.
[Learn more about how to create an agent.](https://help.mystudio.io/amplify?hsLang=en)
2. Inside of the selected agent, click on “Automation”.
3. When prompted with “Enable Amplify follow up automation”, toggle the button to YES.
This will display two sections: “Setup” and “Guidelines for Amplify follow up.”
4. Setup:
a) Set the preferred follow up wait time after a lead stops responding.
Note: If using hours, the wait time must be between 1 hour and 23 hours.
If using days, the wait time must be between 1 day and 10 days.
b) Choose how many follow up attempts should be made.
Note: You can specify between 1 and 10 follow up messages, depending on how many times you’d like to reach out without the lead.
Note: If the lead replies at any point, the follow up count resets and starts over if they stop responding later.
c) You can also choose to enable or disable send time restrictions, which prevent follow up messages from being sent during specific hours.
Tip: Consider enabling send time restrictions outside of your studio or business hours.
5. Guidelines for Amplify follow up:
1. 1. Review and customize sample follow up messages based on where the lead is in the conversation and what your offerings for membership are.
b) Edit these templates to match your studio or business’s tone and preferences.
[^ Back to top](https://help.mystudio.io/amplify-conversation-follow-up-automation#Table)
---
### Event Conversation Follow up Setup
1. Select or create an agent made for the event(s) you would like to offer.
[Learn more about how to create an agent.](https://help.mystudio.io/amplify?hsLang=en)
2. Inside of the selected agent, click on “Automation”.
3. When prompted with “Enable Amplify follow up automation”, toggle the button to YES.
This will display two sections: “Setup” and “Guidelines for Amplify follow up.”
4. Setup:
a) Set the preferred follow up wait time after a lead stops responding. You can choose to measure the delay in their hours or days.
Note: If using hours, the wait time must be between 1 hour and 23 hours.
If using days, the wait time must be between 1 day and 10 days.
b) Choose how many follow up attempts should be made.
Note: You can specify between 1 and 10 follow up messages, depending on how many times you’d like to reach out without the lead.
Note: If the lead replies at any point, the follow up count resents and starts over if they stop responding later.
c) You can also choose to enable or disable send time restrictions, which prevent follow up messages from being sent during specific hours.
Tip: Consider enabling send time restrictions outside of your studio or business hours.
5. Guidelines for Amplify follow up:
a) Review and customize sample follow up messages based on where the lead is in the conversation and what your offerings for events are.
b. Edit these templates to match your studio or business’s tone and preferences.
[^ Back to top](https://help.mystudio.io/amplify-conversation-follow-up-automation#Table)
---
### Frequently Asked Questions (FAQs)
---
#### What are “Send Time restrictions”?
This setting allows you to control when follow up emails are sent. You can turn it ON to stop follow up messages during certain times (like night time).
Tip: It is recommended to turn this restriction on during hours your studio is closed. This way, if someone sends you a message, they’ll still have a way to contact you if needed.
[^ Back to top](https://help.mystudio.io/amplify-conversation-follow-up-automation#Table)
---
#### What happens if I don’t enable automations?
If you don’t enable automations, Amplify will send the initial message to the lead and engage in conversation with the lead as long as Amplify receives a response. If the lead does not respond to Amplify’s message, Amplify does not engage, nor follow up.
[^ Back to top](https://help.mystudio.io/amplify-conversation-follow-up-automation#Table)
---
#### What is an agent?
An agent is an AI human-like chatbot that helps respond to questions and guide potential customers toward signing up for what you’re offering, whether it’s a trial, membership, or event. It works around the clock, saves you time, and helps turn leads into paying members, even when you are not available.
[^ Back to top](https://help.mystudio.io/amplify-conversation-follow-up-automation#Table)
---
#### What is a follow up message?
A follow up message is a message that is sent if someone does not respond. It helps keep the conversation going without having to do it manually.
[^ Back to top](https://help.mystudio.io/amplify-conversation-follow-up-automation#Table)
---
#### Do I need to write the follow up messages myself?
No. There are sample messages in the automation section already. You can modify or replace the message to better fit your business preferences. Amplify will send out messages automatically based on the setup.
[^ Back to top](https://help.mystudio.io/amplify-conversation-follow-up-automation#Table)
---
#### Can I choose how long to wait before a follow up message is sent?
Yes. In the Setup section, you can choose how many hours or days to wait before Amplify sends a follow up message. There is a limit for hours at 23 hours, and a limit for days at 10 days.
[^ Back to top](https://help.mystudio.io/amplify-conversation-follow-up-automation#Table)
---
#### Will Amplify send follow up messages in the middle of the night?
It could if you would like it to. If you turn on “Send Time restrictions”, you can tell amplify a timeframe it should not send follow up messages.
[^ Back to top](https://help.mystudio.io/amplify-conversation-follow-up-automation#Table)
---
#### Can I turn off this automation if I change my mind?
Yes. You can go back to the Automation section in Amplify and turn the toggle to NO.
[^ Back to top](https://help.mystudio.io/amplify-conversation-follow-up-automation#Table)
---
#### Can I turn on the automation later if I change my mind?
Yes. You can go back to the Automation section in Amplify and turn the toggle to YES.
[^ Back to top](https://help.mystudio.io/amplify-conversation-follow-up-automation#Table)
---
#### Can I test the follow up message before going live?
Yes. You can test these follow up messages by pressing the “Test agent” button.
[^ Back to top](https://help.mystudio.io/amplify-conversation-follow-up-automation#Table)
---
#### What happens if a lead replies after a follow up message is sent?
Regular amplify messages will reactivate to engage the lead to sign up for a trial or membership.
[^ Back to top](https://help.mystudio.io/amplify-conversation-follow-up-automation#Table)
---
#### Do I get notified when a follow up is sent?
You won’t receive a notification when a follow up is sent. You can always view recent messages in your V1 account under the “Communications” section.
[^ Back to top](https://help.mystudio.io/amplify-conversation-follow-up-automation#Table)
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