Know where to spend on marketing
Instincts and gut feelings are good indicators, but data never lies.
Know where to spend on marketing and make better data-based decisions
We do not track the number of leads that we get. Our team only tracks the number of trials that sign up with us. As a result, this keeps our KPIs (Key Performance Indicators) simple and easy for everyone to understand.
1. Shopping centers
"Location is one of the biggest drivers of success"
Insight: Location has a major impact on visibility and traffic.
Advice: If budget allows, consider paying a premium to be in the best shopping centers in your area. High-traffic locations tend to generate more walk-ins and brand recognition, even if rent costs are higher.
2. Member referrals
Insight: Satisfied members are a strong source of organic growth.
Advice: Focus on delivering a high-quality product and building a strong team. Positive experiences lead to word-of-mouth referrals, which can become one of your most reliable acquisition channels. Consider creating referral incentives to support further.
3. Google search
Insight: Search intent often leads to higher conversion rates.
Advice: Allocate marketing budget toward Google Ads over less intent-driven platforms like Facebook. People using Google to search for services are typically closer to making a decision. Prioritize SEO and paid search efforts to capture this demand.
4. Groupon
Insight: Discount-driven platforms can drive volume, despite mixed opinions.
Advice: While Groupon user may be seen as deal-seekers, the exposure and traffic it generates can be valuable. If you use Groupon, ensure you have a follow-up strategy in place to convert short-term customers into long-term members.
5. Birthday parties
Insights: Events can serve as informal trial opportunities for new prospects.
Advice: Encourage current members to host birthday parties at your location. These events naturally bring in groups of potential customers. Offer exclusive, time-sensitive deals to attendees to convert interest into sign-ups on the spot.
Instincts and gut feelings are good indicators, but data never lies.